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Apr 08, 2020 | by admin | Permalink

Agoracom interviews CEOs of small cap companies.

In this episode of the Small Cap CEO Interviews podcast, AGORACOM speaks with BetterU (TSX-V:BTRU) president and CEO, Brad Loiselle.

When a company’s trading gets halted for a prolonged period of time, it is more than likely a death knell. For BTRU, it was a resurrection.

Under intense scrutiny of its business by regulators already, CEO Brad Loiselle and his team undertook their own serious evaluation of the Company’s powerful but faltering B2C online education platform. They realized they were in the right space and had superior technology to deliver online education ….. but they were in the wrong target market. B2C quite frankly, has massive upside but it involves an enormous amount of heavy lifting to target and attract enough individual customers to become viable.

As such, the Company decided to take its offering and really focus in on B2B instead. And they didn’t just make the decision, they used the halt to tweak their software and reach out to hundreds of companies about how their superior offering could skill, reskill and upskill their workforces. Before coming out of halt, they were already having serious conversations with serious organizations.

And it doesn’t hurt when your existing clients include McDonald’s India, Central Bank of India and Indian Oil Corporation.

With Easter just a couple of days away, add this resurrection story to your must watch list this weekend.

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